Why do WordPress.com users need a separate email list?
In 2018 I did a series on Blogging and Blogging terminology. One of the posts was on MailChimp.
I did some research at the time and concluded that as a WordPress.com blogger, I don’t need to have a separate email list such as MailChimp because I already have followers and email list ( I.e those subscribed to my blog via email and via WordPress.com) provided via WordPress.com and also I have nothing to sell.
It has been a few years now since I wrote that post and my understanding of blogging has grown. Also,, I am someone who herself has subscribed to a few email lists. I can now see the total value of them, and how beautiful they can be. The email lists I subscribe to are so wonderful and useful, and I want to provide the same.
Benefits of an Email List Software
I can see the benefit of having a separate email list via MailChimp or any other email capturing tool. Which in short is a list of people who you can keep interested in your work, your business, who get exclusive content, who can be the first to know about products, books, services you want to sell at some point in the distant or immediate future, and much more.
As all WordPress.com bloggers know, we may have many followers on our blog, but we only have a handful of loyal followers who connect and comment on our blog posts.
These loyal followers on WordPress.com may wish to join our email list to support us and know what we are up to. Additionally, an email list is external to WordPress.com and allows us to capture followers to our email list, from Facebook, Twitter, Instagram and other social media sources who want to know more about us/me.
Be careful of Data Protection Rules
Having an external email, be it MailChimp or another software, allows us to have a different fan base that will enable us to run a marketing campaign. But, HERE, we have to BE CAREFUL only to capture essential data of people and ONLY use it for WHAT we said we would use it for, ensuring we comply with GDPR – data processing rules.
Advantages of Mailing Software
The advantage of using mailing software is it allows you to send a welcome email to those who subscribe or unsubscribe to the email list. And of course, it will enable us to run email campaigns. Those campaigns allow us to sell, provide the service, and more.
I believe it is as simple as that.
Why Use MailChimp?
MailChimp offers a free account for the first 2000 a single email list.
MailChimp has integrations with Facebook, Twitter, Instagram and WordPress.
You can use MailChimp to create landing pages. A landing page helps you capture emails. You can create an integration – which is what happens when someone subscribes to your email list, or when they unsubscribe.
With the free MailChimp you get one Audience list (email list).
But you may need more than one (audience list), for that you need to upgrade to a paid account. The reason to have multiple list is when you are offering different things to different people. Meaning, when you capture their email address and name, you say to them they will et ABCD, and the other list will get ZXY. Therefore, as a “Data Controller /User” you have to ensure do not over email market and keep the promise you made for the different lists. I hope that makes sense.
I have a Mailing List Finally
On that note, I have finally created a MailChimp List. I would be so grateful if you would signup to the email list. You can join with the simple link on this post below. I understand if you do NOT wish to subscribe – that is totally fine.
What will you get for signing up to the Thoughtsnlifeblog.com Newsletter is :-
- a post that is written exclusively for those on the email list
- a regular email on everything positive,
- Tools that I use for blogging, or scheduling, or how to create an email campaign.
- what new exciting things I am up to,
- my writing journey, for example – my attempt at drafting my first book ever (non-fiction),
- my life journey, and much more.
- Access to products that are free or reduced in price
All of which I hope you will find interesting.
I mean to write the newsletter monthly, bi-weekly, or every six weeks, or when something fascinating is about to be announced. The point is I won’t bombard you! But, I will provide you with something unique that you will get exclusively first.
Thank you for supporting me and joining my newsletter (email list). You get a free affirmation booklet.
By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Use the unsubscribe link in those emails to opt out at any time.
Thank you so Much I really appreciate your support.